{"basic": {"sex": "男", "make": [], "name": "陈明宇", "email": "chenmingyu_marketing@163.com", "isAge": "1", "photo": "https://oss.flowktech.com/2025/11/23/c867dbbd6c174d54911bbf060520da7b.jpg", "place": "上海市", "height": "", "mobile": "18888888888", "nation": "", "weight": "", "politic": "", "birthday": "1996-05-10 00:00:00", "marriage": "", "photoShow": "1", "workYears": "5年工作经验"}, "config": {"skin": "#333333", "fontSize": "13", "fontFamily": "EditorYaHei, sans-serif", "lineHeight": "0.7", "pageMargin": "30", "modulePadding": "20"}, "modules": [{"data": {"job": "市场顾问", "city": "上海市", "date": "一个月内到岗", "salary": "18000-22000/月"}, "name": "intention", "sort": 0, "value": "求职意向", "visible": "1"}, {"data": {"grade": [{"政治": "70"}, {"英语": "70"}, {"数学": "110"}, {"专业课": "110"}], "major": "计算机", "title": "初试成绩", "school": "清华大学"}, "name": "target", "sort": 1, "value": "报考信息", "visible": "0"}, {"data": [{"uid": "3c371b79-5c1f-4900-b318-0805906350a2", "isNow": "0", "level": "本科", "major": "市场营销", "editor": "

专业成绩：GPA 3.7/4 （专业前10%）

主修课程：市场营销学、消费者行为学、市场调研与预测、品牌管理、数字营销、整合营销传播、广告策划与创意等

", "school": "上海财经大学", "endTime": "2018-06-30 00:00:00", "startTime": "2014-09-01 00:00:00"}], "name": "edu", "sort": 2, "value": "教育背景", "visible": "1"}, {"data": [{"job": "市场顾问", "uid": "78ef698e-03f9-4258-9bf5-ce37241cbbcc", "name": "上海奥美营销咨询有限公司", "isNow": "1", "editor": "

负责快消、互联网行业客户的全链路市场策略咨询，涵盖新品上市、品牌升级、用户增长三大核心模块
主导完成12个客户项目，通过精准市场调研与数据化策略制定，帮助某饮料品牌提升全国知名度42%，新品上市3个月销售额突破1200万元
牵头搭建客户品牌健康度监测体系，优化客户沟通流程，年度客户满意度达98%，续约率提升20%
带领3人执行团队，统筹线上KOL推广、线下商超联动等整合营销活动，单项目ROI达1:4.8

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负责华东区域快消品牌的市场活动策划与执行，累计落地24场线下促销、16场线上直播活动，带动区域销量同比增长18%
运营品牌官方公众号与小红书账号，搭建内容矩阵，实现粉丝量从12万增长至17.2万，内容互动率提升25%
开展竞品调研与消费者画像分析，输出12份市场洞察报告，为产品迭代与策略调整提供数据支撑
协调跨部门资源，完成品牌线下陈列标准化落地，覆盖华东区3000+终端门店

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完成全国10个核心城市的消费者调研，输出《气泡水消费趋势与用户画像报告》，明确“年轻潮流+健康低卡”核心定位
策划“气泡实验室”线上话题挑战赛，联动20+头部美食、生活类KOL，抖音话题播放量破5亿，小红书笔记曝光量超2亿
落地线下快闪店5场，覆盖上海、杭州等核心商圈，累计吸引1.2万+用户参与，带动线上线下转化超30000单
项目期内新品销售额达1.2亿元，超出客户预期目标20%

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语言能力：大学英语六级（CET-6 580分），可流利进行商务英文沟通与文档读写
营销工具：精通Google Analytics、百度统计、巨量引擎投放平台，熟练使用PS/AI完成基础视觉设计，精通Office（Excel高级函数、PPT数据可视化）
专业技能：市场调研与洞察、品牌策略制定、整合营销策划、数字营销运营、客户关系管理、数据分析与报表输出
软技能：跨部门协同沟通、项目统筹管理、客户需求挖掘、逻辑思维与问题解决

", "skills": [{"name": "数字营销", "value": "90", "showDegree": "1"}, {"name": "数据分析", "value": "85", "showDegree": "1"}, {"name": "英语", "value": "75", "showDegree": "1"}]}, "name": "skill", "sort": 7, "value": "技能特长", "visible": "1"}, {"data": {"awards": ["2023年奥美中国优秀员工", "2019年联合利华东区市场活动金奖", "2017年全国大学生市场营销大赛二等奖"], "editor": "

2023年奥美中国优秀员工：年度完成项目业绩超额15%，客户满意度评分全部门Top3
2019年联合利华东区市场活动金奖：策划的暑期促销活动带动区域销量同比增长22%
2017年全国大学生市场营销大赛二等奖：团队项目获评委专家一致认可，方案落地性强

"}, "name": "award", "sort": 8, "value": "荣誉证书", "visible": "1"}, {"data": {"editor": "

拥有5年快消与营销咨询行业市场经验，精通市场调研、品牌策划、数字营销全流程，擅长以数据驱动制定可落地的市场策略
累计服务15+国内外知名客户，主导项目ROI最高达1:4.8，具备优秀的客户需求挖掘与跨部门协同能力
熟悉中国市场消费趋势与用户画像，能够快速响应客户需求，为品牌提供从策略到执行的全链路支持
具备良好的逻辑思维与成果导向意识，善于总结复盘，持续优化工作方法与项目流程

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